01 / 03Selected Work
Business transformations, documented.
Not a portfolio. Not a gallery. A record of what changed when a real business decided to stop looking like everyone else — and what the framework produced on the other side.
02 / 03How to read this
Every case study is a business story, not a design showcase. Read the decisions, not the deliverables.
Each project lives on its own page — Challenge, Discovery, Strategy, Execution, Outcome, Lesson. The shape of the RLS Framework applied, one business at a time.
03 / 03Case studies
Case Study 01Residential Roofing & RestorationFull rebrand, website, and digital foundation2026
Ren Lyfe Roofing & Restoration
From a broad contracting identity to a focused residential roofing authority.
Read the Case StudyReserved space
In progress02
Next transformation.
We take on a small number of engagements each year. The next documented business lands here.